We get it. No one, today or in the foreseeable future, wants to start throwing around the word boom when speaking to the current state of industries like real estate and technology. However, they are two of our most financially dynamic industries, and the numbers rounding out 2015 are impressive. Residential housing is the single largest “tangible” U.S. real estate asset, worth roughly $23 trillion. Commercial real estate accounts for another $15 trillion. Bring in real estate technology, and the marketplace becomes even more interesting. Venture funding of real estate technology startups reached a peak in 2014. In total, venture funds invested $605 million, almost 250% growth from the previous year. And the forecasts for 2016 are even more optimistic.
So yes, TechRise is a well-timed venture between two experts, The Wilbert Group, considered the Southeast’s preeminent real estate firm and Trevelino/Keller, whose technology pedigree differentiates it from most firms in the country. Their collaboration translates to deep experience and a range of digital public relations and marketing services to serve companies, whether they are disruptive or revitalized.
The Wilbert Group is an award-winning public relations firm based in Atlanta, serving clients across the region and generating results on the national stage. Wilbert blends traditional media relations with new-school digital storytelling and social media tactics. Wilbert is best known for its real estate practice, which includes office, multifamily, mixed-use, residential and architecture clients. We understand the complexities of the real estate industry and have long-standing relationships with the journalists who cover it.
Recognized nationally as one of the best performing agencies in the country and a consistently-recognized best places to work firm, Trevelino/Keller launched its agency in 2003 on the strength of its technology pedigree and a depth of experience that would cut across a range of vertical markets – consumer electronics, environmental, financial services, hospitality, lifestyle and real estate. Today the firm is sought after for digital public relations and marketing services, including its full suite of creative capabilities under its Groovy Studios brand.
As the crowdfunding regulatory landscape changed, tech startup Groundfloor built a crowdfunded real estate platform 100% open to non-accredited investors. T/K created a launch strategy for the pilot projects based on educating consumers, stakeholders and the tech community. A media relations campaign targeted national journalists and specialized online media for the key industries.
Cooper Carry, an Atlanta-based architecture firm, is at the forefront of the adaptive reuse trend in education, having transformed two office buildings into a K-12 schools. To establish Cooper Carry as a thought leader in this niche, Wilbert executed a PR plan that included media relations and digital media. Wilbert secured a story in The Washington Post, among other successes.
Sphere Realty Capital (Sphere), an innovative online crowdfunding platform for individual investors, institutional investors and real estate companies, selected T/K to guide the marketing, public relations and brand messaging preparations for its launch. T/K delineated and targeted Sphere’s message to those three historically separate and niche audiences and continue to support its launch plan.
JLL, a commercial real estate financial and professional services firm, tapped Wilbert to fortify its ATL office’s strong reputation among the city’s major corporations. Wilbert secured coverage in The Wall Street Journal, The Atlanta Journal-Constitution, national trades and several target outlets of JLL’s role in the relocation of Mercedes-Benz U.S. HQ and its influential data center and technology space report.
Terrace 24, a startup that aims to change the way homes are sold, tasked The Wilbert Group with elevating its profile and driving traffic to its website. Wilbert has developed and executed a successful program that includes media relations and social media. Within months, Wilbert secured stories in U.S. News & World Report, Inman and The Atlanta Journal-Constitution.
In a crowded dot.com marketplace, FSBO.com, one of the early stage “for sale by owner” platforms–well ahead of the likes of Zillow and Redfin–brought in T/K to help differentiate its brand from me-toos such as “For Sale By Owner.” The firm deployed a consumer media relations effort as well as a comprehensive social strategy.
North American Properties (NAP) hired The Wilbert Group in the early stages of development of Avalon, a $600 million mixed-use property. Wilbert generated hundreds of positive media stories during development. And, in its first year of operation, Avalon recorded more than a 1,000 media hits and Mark Toro, managing partner of NAP, was profiled in The New York Times.
Amid the crush of mixed-use developments in the hot ATL market, Parkview on Peachtree needed to build on the popular Live, Work, Play model yet stand apart while competing for similar anchors, boutiques, businesses and residents. In advance of its 2016 launch, they hired T/K to design the brand identity, create messaging and handle all media relations, which has resulted in preliminary coverage by the Atlanta Business Chronicle.